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Case Studies

Case studies

How we help studios look as good online as their work.

Each case study shows the studio, the brief, what we delivered and the live pages on desktop and mobile.

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Featured case studyLisa Furey Interiors

Scott Himmel & Co.24 project pages

Lisa Furey Interiors29 pages

Michael Fowler Creative290+ project pages

Delaney Fine FinishesWebsite redesign and build

E+E Design Co.50 pages replacing the previous Wix site

Kim Delaney Shell DesignsShopify store design and build

Martire Custom Homes49 pages on a new domain

Langley Art & HomeCustom website and Google profile

Dwelling Design InteriorsVisibility package and SEO service pages

The first screen of each website in these case studies.

Case studies

Selected stories from 100+ studios. One standard.

Open a studio to read its story.

Home pageA quiet, full-width hero that lets the room speak first.

PortfolioA featured estate, then projects in a calm two-column grid.

About pageThe firm’s story opens on a skyline living room.

Project pageLong, generous galleries for each residence.

Home pageThe studio’s best photography leads, with press directly below.

PortfolioSelected work in a calm two-column grid.

About pageLisa’s story, told in her own voice.

Project pageProject facts set alongside the photography.

Home pageA crisp black and white system that lets the rooms carry the color.

PortfolioFeatured projects first, then hundreds more to browse.

About pageMichael’s story and credentials, signed by hand.

Case study pageA flagship project with its key facts up front.

Home pageA ceiling fresco as the opening frame.

DisciplinesEach decorative art presented with its own imagery.

About pageKim’s story, with her portrait.

PortfolioA portfolio composed, not collected, filtered by discipline.

Home pageA moody, confident hero with credentials right underneath.

PortfolioProjects presented one at a time, image first.

About pageMeet Kendra Stewart, founder and principal designer.

Project pageThe showhouse rooms, laid out as a gallery.

Home pageHandcrafted shell mirrors, introduced with a coastal hero.

CollectionEach piece framed on its own card with its price.

Product pageGallery, specifications and a clear inquiry path.

Home pageAn editorial hero with the new identity, then the studio in numbers.

PortfolioProjects in a two-column grid, each with its own story.

About pageThe principal and the practice, introduced in one view.

Project pageA project page that opens on the finished kitchen.

Home pageWhere art and home come together, in the studio’s own palette.

Art collectionArtworks grouped by collection, ready to browse.

About pageRoxanne’s story, with her portrait.

ArtistsEvery represented artist with a portrait and page.

Services pageA clear overview, built inside the existing site.

Service cardsEvery service explained in plain language.

New construction pageWritten for people planning a new build in Wenatchee.

Remodel consulting pageExplains the value of design help before demolition starts.

The brief

The Wix site undersold the firm’s work and told search engines little about its projects, services and history. The goal: a site with the composure of the interiors, where every project can be found and read on its own.

What we delivered

A complete rebuild, designed and written page by page
A filterable portfolio, with its own page for every project
An About page that brings the firm’s publications and honors forward

The brief

The Squarespace site hid the depth of Lisa’s projects and press, and told search engines little about her services and location. We planned the visibility work first, then designed, wrote and launched the new site with Lisa.

What we delivered

A custom site with a full story for every project
A press archive of magazine features and book covers
Redirects from the old Squarespace pages so nothing was lost

The brief

With hundreds of projects, the old Squarespace site buried the best work. The new site makes the whole portfolio browsable, gives flagship projects room, and carries a shop and journal without clutter.

What we delivered

A custom website replacing Squarespace
A filterable portfolio with a page for every project
A flagship case study layout for signature projects

The brief

The previous WordPress site showed the work as a thin gallery and said little about what Kim actually does for designers and homeowners. The new site needed to feel as crafted as a gilded ceiling, while making each discipline clear.

What we delivered

An editorial site design built around the work
A filterable portfolio with a full-screen lightbox
A Fine Finishes page that explains each discipline

The brief

The Wix site did not match the polish of the work or carry the studio’s credentials. Kendra needed a site that shows Denver homeowners exactly what the studio does, and where.

What we delivered

A custom website replacing Wix
Project stories including the Washington Park Showhouse
Service and service-area pages for Denver neighborhoods

The brief

The pieces are one of a kind and often made to order, so the store needed to feel like a gallery while still letting collectors buy or inquire easily.

What we delivered

A custom Shopify theme, “Delaney Atelier”
Home, collection, product, contact and account templates
A full product catalog with copy, pricing, availability and SEO

The brief

The studio needed to look as considered as its finished homes. That meant a new mark, a new domain and a site that explains a design-led building process clearly enough that the right homeowners reach out.

What we delivered

A new round-seal monogram, lockup and full logo file package
A complete website on the new domain martirecustomhomes.com
Portfolio and project stories with professional photography

The brief

Roxanne needed a site her team could update monthly with new artists, artworks and newsletters, and a studio easier to find on Google and Maps. We audited her visibility, built a custom site with its own admin and revised her Google Business Profile.

What we delivered

A custom website replacing Squarespace, with redirects from old pages
An admin for artists, artworks, collections and newsletters
Collection and artist pages that read like a gallery wall

The brief

Laney already had a website she liked. What it lacked was clear, findable pages for the services clients search for. We did not redesign her homepage; we strengthened the site from within.

What we delivered

The Visibility Startup Package
A new interior design services page
A new construction interior design page for Wenatchee

Behind every case study

Every website here has a second reader.

A website of beautiful images alone gives Google and AI little to go on. Each site here carries a second layer for them: titles, descriptions, headings, image text and structured data. Here it is, from their live code.

Read on

What clients see

What Google and AI read

What Google and AI now understand

Real pages and real code from websites we built, captured October 4, 2026. Clients’ phone and email lines are left out.

Long-term visibility partnership

The Nielsen Collection

With over 15 years of working together, what truly sets them apart is not just their technical ability, but their strategic understanding of how a business should be positioned digitally. They recently led the restructuring of our website and visibility architecture with a level of depth and research that goes far beyond surface-level updates. … If you are an interior design studio looking for serious, structured visibility positioning, I highly recommend them.

Faye NielsenFounder, The Nielsen Collection · President-elect, ASID Texas Chapter

President-elect 2026Takes office as President on October 16, 2026

What we changed

Service hierarchyKitchen and bath, whole-home remodels and new-build liaison
Location relevanceDallas-Fort Worth, written into the right pages
Content and internal linksPages that explain the studio and connect to each other
Trust where clients lookReviews and recognition placed beside the work

thenielsencollection.com

The studio: An interior design and renovation studio serving Dallas-Fort Worth, led by Faye Nielsen, President-elect of the ASID Texas Chapter.
The problem: Years of strong work and awards, presented on a theme-based WordPress site whose structure made the studio’s services, locations and authority hard to read.
Our scope: Website restructuring and Google + AI visibility, in a relationship Faye describes as more than 15 years long. We rebuilt the structure and kept the existing design.

Visit thenielsencollection.com

How we help studios look as good online as their work.

Selected stories from 100+ studios. One standard.

Every website here has a second reader.

What Google and AI now understand

The Nielsen Collection

Tell us about your business. We will take it from there.