Case study · Shopify store design and build
Kim Delaney Shell Designs
A custom Shopify theme for Kim Delaney’s handcrafted shell mirrors and coastal objects, designed so every piece reads like a collected object.
- Studio
- Handcrafted shell mirrors and objects
- Location
- Florida
- Our scope
- Shopify store design and build
- Platform
- Shopify, custom theme
- Live site
- delaneyshelldesigns.com


Live pages from delaneyshelldesigns.com, playing through home, collection, product.
The studio
Kim Delaney Shell Designs is the decorative objects side of Kim Delaney’s practice: one-of-a-kind shell mirrors, sculptures and coastal pieces, each made by hand in Florida.
The brief
The pieces are one of a kind and often made to order, so the store needed to feel like a gallery while still letting collectors buy or inquire easily.
Home page
Handcrafted shell mirrors, introduced with a coastal hero.
delaneyshelldesigns.com
Collection
Each piece framed on its own card with its price.
delaneyshelldesigns.com/collections/all
Product page
Gallery, specifications and a clear inquiry path.
delaneyshelldesigns.com/products/seashell-bustWhat we delivered
The work, in detail.
- A custom Shopify theme, “Delaney Atelier”
- Home, collection, product, contact and account templates
- A full product catalog with copy, pricing, availability and SEO
- Inquiry-first product pages for made-to-order work
- Product video and reel integration
- Website reveal reels for launch
On the phone
Designed for mobile, not squeezed onto it.
Most clients see a designer’s website on a phone first. Every page is laid out for the small screen as carefully as for the desktop.


