Case study · Brand identity and website
Martire Custom Homes
A new identity and a 49-page website on a new domain for a Chicago-area studio that renovates, builds and designs homes from the first drawing to the final styling.
- Studio
- Luxury renovation, custom homes and interiors
- Location
- Elmhurst, Illinois
- Our scope
- Brand identity, website design and build, visibility audit
- Platform
- Custom static website
- Live site
- martirecustomhomes.com
Live pages from martirecustomhomes.com, playing through home, portfolio, about, project.
The studio
Martire Custom Homes, led by principal and design director Courtenay Martire, works across Chicago, the North Shore and nearby lakefront communities on renovations, custom homes and full interiors. The studio has been featured in Design Chicago and recognized by the Interior Design Society.
The brief
The studio needed to look as considered as its finished homes. That meant a new mark, a new domain and a site that explains a design-led building process clearly enough that the right homeowners reach out.
Home page
An editorial hero with the new identity, then the studio in numbers.
martirecustomhomes.com
Portfolio
Projects in a two-column grid, each with its own story.
martirecustomhomes.com/portfolio
About page
The principal and the practice, introduced in one view.
martirecustomhomes.com/about
Project page
A project page that opens on the finished kitchen.
martirecustomhomes.com/portfolio/cinnamon-quartzite-kitchen-bathWhat we delivered
The work, in detail.
- A new round-seal monogram, lockup and full logo file package
- A 49-page website on the new domain martirecustomhomes.com
- Portfolio and project stories with professional photography
- Process, services, press and journal pages
- Service-area pages for the communities the studio actually serves
- A Google and AI visibility audit before the build, and launch reels after
The studio’s own press and recognition: Design Chicago, and the Interior Design Society’s 2024 Designer of the Year awards (first runner up).
On the phone
Designed for mobile, not squeezed onto it.
Most clients see a designer’s website on a phone first. Every page is laid out for the small screen as carefully as for the desktop.
