The Google + AI Visibility Audit

Before we build anything, we read your studio the way Google and AI do.

We make the authority you already have easier for Google, Google Maps and AI tools to read. Not by reinventing your brand: by making your services, locations and expertise clear wherever clients search.
Google + AI visibility audit for Studio Eckström, cover page
Visibility audit, the twelve visibility gaps
Visibility audit, the exact metadata
100+Studios, architects and contractors served
12Visibility gaps found in this audit
4Phases in the fix plan
15+Years in the design & visibility industry

A real audit, not a template

This is the actual audit we produced for Studio Eckström, a luxury interior design firm.

Every studio receives its own. Here is the real document, page by page: what we look at and the specific fixes we make.

Visibility audit, The diagnosis

The diagnosis

We separate brand strength from search structure.

Most studios already have the hard part: beautiful work and real authority. The gap is structure, so we name what is strong and what Google and AI cannot yet read.

  • StrongStrong luxury and editorial authority already in place
  • GapA gap in Google and AI transactional structure: metadata, services, locations, and entities
  • OpportunityHigh opportunity to lift qualified inquiries from credibility that already exists
Visibility audit, Authority inventory

Authority inventory

We catalogue the authority you already have.

Before changing anything, we map the positioning, press, craft and proof you already have, so nothing strong is lost.

  • Positioning & reach: Omaha luxury, nationwide capability, $150K to $4M+ projects
  • Press & recognition: Architectural Digest, Wall Street Journal, Washington Post, Veranda, Kips Bay, Houzz
  • Craft & process: full-service, historic renovation, custom millwork, sourcing, contractor coordination
  • Story & proof: founders, a narrative-led philosophy, strong testimonials, an editorial website
Visibility audit, The 12 visibility gaps

The 12 visibility gaps

We find exactly where Google and AI lose the thread.

We pinpoint the structural gaps holding back discovery. For this studio, twelve:

  • Metadata needs a stronger transactional structure
  • Service pages need clearer keyword and location alignment
  • Location strategy needs to be organised
  • Google profile shows 5.0 stars on only 4 reviews
  • Press authority is strong but not connected to search intent
  • Project pages need stronger search and AI readability
  • Internal linking across services, press and process is thin
  • AI tools need repeated, consistent descriptions of scope
  • Some pages need more direct transactional signals
  • A blog or insight layer for AI-style questions is not yet built
  • Contact flow exists but can better qualify high-value clients
  • Entity signals for budget and service area need repetition
Visibility audit, How clients search now

How clients search now

We show how your buyers actually search.

Serious clients rarely search a studio by name first. They search by intent, with queries like these:

Visibility audit, The searches you should own

The searches you should own

We map high-value searches to your business.

We group high-intent queries into clusters, so every page has a job and a specific search to win.

  • Omaha & Nebraska luxury
  • Historic & residential
  • Full-service luxury
  • National & press-driven
  • Client intent
Visibility audit, Competitive reality

Competitive reality

We see who is winning, and why it is structure, not talent.

We verify your real competitors through live Google and Houzz research. The most visible firm is often not the most talented, just the clearest: services, locations, profile, reviews and consistent details. Then we show where you already outrank them on authority, so we can amplify it.

Visibility audit, Page-by-page website fixes

Page-by-page website fixes

We audit every page: strengthen, refine, build.

Every page gets a specific instruction: strengthen, refine or build new.

  • Strengthen homepage metadata and search clarity
  • Strengthen service page structure and keywords
  • Strengthen portfolio and project page search language
  • Refine About page entity clarity and press connection
  • Refine testimonials structure and FAQ search value
  • Strengthen the contact path and qualification
  • Build an internal linking map across services, press and process
  • Build AI-readable service copy, location signals, and a blog layer
Visibility audit, Google Business Profile

Google Business Profile

We turn your Google profile into a local trust engine.

Here, a 5.0 rating sat on only four reviews under a single category. The work:

  • Refine primary and secondary categories (interior designer, decorator, design consultant, architectural designer)
  • Add a complete service list: full-service residential, historic renovation, new construction interiors, custom millwork, FF&E procurement, project management
  • Add service-area signals across markets and a steady, full-service review strategy
  • Add project and process photography, and use keywords naturally in the description
  • Post press and recognition updates, and add Q&A on range, process and timelines
  • Connect site, Instagram, Pinterest and profile; keep address, phone and hours consistent
Visibility audit, The exact metadata

The exact metadata

We write the actual titles and descriptions.

We write search-tuned titles and descriptions for every core page, for Google and AI. For example:

  • Homepage: Studio Eckström | Luxury Interior Designer in Omaha & Nationwide
  • Services: Luxury Interior Design Services in Omaha & Nationwide
  • Portfolio: Luxury Interior Design Portfolio | Omaha, Nebraska & Nationwide
  • Press: Studio Eckström Press | Architectural Digest, WSJ, Kips Bay & More
Visibility audit, What AI should say about you

What AI should say about you

We define how AI describes and recommends you.

We write the clear, repeatable description AI needs, then shape the answer you should earn for a prompt like “Who should I consider for a luxury full-service interior design project in Omaha?”

Visibility audit, Conversion & content

Conversion & content

We build the form and content that qualify clients and own search.

A qualifying form protects your time, and a content layer answers the questions high-value clients ask:

Form fields that qualify:

  • Project type
  • Location
  • Estimated investment
  • Timeline
  • Full-service or consulting
  • Builder or architect involved
  • Nationwide travel

Content that owns high-intent search:

  • How to hire a luxury designer
  • What full-service includes
  • The cost of luxury design
  • Renovating a historic home
  • Planning a $500K+ renovation

Each piece educates the client and informs the algorithm at the same time

How Google and AI read a website

Clients see the photographs. Google and AI read the code.

A site of beautiful images alone gives Google and AI little to go on. Every page needs a second layer: titles, descriptions, headings, image text and structured data. Here it is on websites we built.

Read on

What clients see

What Google and AI read

What Google and AI now understand

Real pages and real code from websites we built, captured October 4, 2026. Clients’ phone and email lines are left out.

The fix plan

A focused plan, in four phases.

The fixes are sequenced, measured, and built to last, one foundation phase across four work streams.

The visibility fix plan, four phases
  1. First

    Foundation Review

    • Website structure review
    • Metadata audit
    • Google Business Profile review
    • Press and authority signal review
    • Keyword and competitor research
    • Priority service and location mapping
  2. Next

    Website & Visibility Structure

    • Homepage search clarity
    • Service and project page refinement
    • Metadata direction
    • Internal linking map
    • Google category and service direction
    • AI-readable positioning language
    • Contact path improvement
  3. Then

    Trust & Authority Alignment

    • Connect site, projects and press
    • Align testimonials and profile
    • Link Instagram and Pinterest
    • Use press language for authority
    • Build a review strategy
    • Create a content roadmap and visibility tracker
  4. Finally

    AI + Google Readiness

    • Prepare pages for AI-style questions
    • Improve entity, service and location clarity
    • Improve project range clarity
    • Create a search-intent roadmap
Expected outcome after the foundation is corrected

The outcome

What improves once the foundation is corrected.

Realistic, compounding improvement that turns the credibility you already have into a stronger client-acquisition path.

  • Clearer online positioning
  • Stronger Google understanding
  • Better AI search readability
  • Improved service and location relevance
  • Stronger Google profile trust
  • Better inquiry path for high-value clients
  • Found more often for project-ready searches
  • Improved quality of direct inquiries over time

Start here

This is the same audit we run for every studio.

If your work is already strong, the next step is making sure Google and AI can read it. We will show you, in detail, where your studio is easy or hard to understand, and exactly what to fix.