Case study · Website design and build
Scott Himmel & Co.
A from-scratch rebuild for a Chicago architecture and interior design firm whose work has appeared in Architectural Digest, Veranda and Luxe, replacing a Wix site that undersold four decades of projects.
- Studio
- Architecture and interior design
- Location
- Chicago, Illinois, working nationally
- Our scope
- Website design and build, visibility report, ad creative
- Platform
- Custom static website
- Live site
- scotthimmel.com
Live pages from scotthimmel.com, playing through home, portfolio, about, project.
The studio
Scott Himmel & Co. designs luxury residences and interiors from Chicago for clients across the country. The firm’s work has been published in Architectural Digest, Veranda, Luxe, Interior Design and Modern Luxury Interiors, and House Beautiful has named Scott among its most influential designers.
The brief
The previous Wix site did not reflect the scale or quality of the firm’s work, and it gave search engines very little to understand about the projects, services and history behind it. The goal was a site with the composure of the interiors themselves, built so every project could be found and read on its own.
Home page
A quiet, full-width hero that lets the room speak first.
scotthimmel.com
Portfolio
A featured estate, then projects in a calm two-column grid.
scotthimmel.com/portfolio.html
About page
The firm’s story opens on a skyline living room.
scotthimmel.com/about.html
Project page
Long, generous galleries for each residence.
scotthimmel.com/projects/east-hampton-estate.htmlWhat we delivered
The work, in detail.
- A complete rebuild, designed and written page by page
- A filterable portfolio of 24 projects, each with its own page
- An About page that brings the firm’s publications and honors forward
- Services and testimonials pages in the client’s own words
- Search structure, page metadata and structured data across the site
- A Google and AI visibility report before the build, and ad creative after launch
The studio’s own press and recognition: Architectural Digest, Veranda, Luxe Interiors + Design, House Beautiful, Interior Design, Architectural Record and Modern Luxury Interiors.
On the phone
Designed for mobile, not squeezed onto it.
Most clients see a designer’s website on a phone first. Every page is laid out for the small screen as carefully as for the desktop.
