Case study · Website redesign and build
Michael Fowler Creative
A photo-led website for a Washington, DC home staging and interior design studio, with a portfolio of more than 290 projects that is genuinely easy to browse.
- Studio
- Home staging and interior design
- Location
- Washington, DC
- Our scope
- Website redesign and build, visibility report
- Platform
- Custom Next.js website
- Live site
- michaelfowlercreative.com
Live pages from michaelfowlercreative.com, playing through home, portfolio, about, case study.
The studio
Michael Fowler Creative stages and designs homes across Washington, DC, Maryland and Virginia. Michael has been quoted in The Washington Post and Better Homes & Gardens, is an Allied ASID member, and was named one of the Real Estate Staging Association’s Top 100 most influential people in real estate staging.
The brief
With hundreds of projects, the old Squarespace site made the best work hard to find. The new site needed to make a large body of work browsable, give the flagship projects room, and support a shop and journal without clutter.
Home page
A crisp black and white system that lets the rooms carry the color.
www.michaelfowlercreative.com
Portfolio
Featured projects first, then hundreds more to browse.
www.michaelfowlercreative.com/portfolio
About page
Michael’s story and credentials, signed by hand.
www.michaelfowlercreative.com/about
Case study page
A flagship project with its key facts up front.
www.michaelfowlercreative.com/portfolio/5122-cathedralWhat we delivered
The work, in detail.
- A custom website replacing Squarespace
- A portfolio of more than 290 project pages with filters
- A flagship case study layout for signature projects
- A shop and journal, managed through a simple admin
- Structured data and search basics across the site
- A Google and AI visibility report, plus website promo reels
The studio’s own press and recognition: The Washington Post, Better Homes & Gardens, Home Staging Newswire, ASID (Allied member) and the Real Estate Staging Association.
On the phone
Designed for mobile, not squeezed onto it.
Most clients see a designer’s website on a phone first. Every page is laid out for the small screen as carefully as for the desktop.
