Google Search Console reports issues that may prevent pages from being indexed or shown well in search. Common ones include server errors, redirect errors, pages not found, important pages excluded by a noindex tag, pages blocked by robots.txt, soft 404s, duplicate pages without a chosen canonical and structured data errors. Not every warning is urgent: some exclusions are intentional. Focus on errors affecting important pages such as services, projects and your home page, fix the cause, then validate the fix in Search Console and monitor.
Here are common errors, what they mean and how to fix them.
Server errors
What it means: Google tried to load a page but your server failed to respond properly. How to fix: check hosting status, server load and recent changes. Persistent server errors need your host or developer.
Redirect errors
What it means: a redirect is broken, loops or chains through too many steps. How to fix: make each old address redirect directly to its final destination. Remove loops.
Not found (404)
What it means: the page does not exist. How to fix: if the page had value or links, redirect it to the most relevant current page. If it was never important, a 404 is acceptable.
Soft 404
What it means: the page returns a normal status but looks empty or like an error to Google. How to fix: add meaningful content, return a proper 404 if the page is gone or redirect it.
Excluded by noindex tag
What it means: a page tells Google not to index it. How to fix: if the page should appear in search, remove the noindex setting. Builders sometimes add it during setup.
Blocked by robots.txt
What it means: your robots.txt file prevents crawling. How to fix: update robots.txt so important sections are crawlable.
Duplicate without user-selected canonical
What it means: Google found similar pages and chose one as the main version. How to fix: consolidate duplicates or set canonical tags pointing to the preferred page.
Crawled or discovered but not indexed
What it means: Google knows the page but has not indexed it, often due to thin or similar content or low priority. How to fix: improve content, add internal links and request indexing. Our guide to fixing indexing problems goes deeper.
Structured data errors
What it means: structured data on your pages is missing required fields or contains errors. How to fix: correct the markup and test with Google's tools.
Security issues and manual actions
What it means: Google detected hacking or a guideline violation. How to fix: treat these as urgent. Clean the site, fix the issue and request a review through Search Console.
Page experience issues
Core Web Vitals reports flag slow or unstable pages. Improve image sizes, scripts and layout stability.
Validating fixes
After fixing an issue, use the validate option in Search Console where available. Google will recheck affected pages over time.
Prioritizing
Focus on errors affecting pages that matter for clients: services, projects, home, about and contact. Ignore minor warnings on pages you do not need indexed.
After redesigns
Redesigns often create errors: missing redirects, leftover noindex tags and broken links. Check Search Console closely after launch.
A calm process for any new error
When Search Console emails you about a new issue, avoid panic. Open the report, look at example pages and ask three questions: is this page important for clients, is the issue intentional and what changed recently? Many alerts relate to pages you do not need indexed or to recent changes that are easy to correct. Fix important issues promptly, note what you did and validate the fix.
Keeping a change log
Keep a short log of website changes: new pages, redirects, platform updates and plugin changes. When an error appears, the log often reveals the cause quickly. It also helps anyone who works on your site later.
Working with your developer or platform
Some errors, such as server problems or complex redirects, need a developer or hosting support. Share the specific error, example pages and when it started. Clear information speeds up fixes.
Preventing errors
Many errors can be prevented: test redirects before launching changes, keep plugins updated, avoid deleting pages without redirecting them, check robots.txt and noindex settings after updates and review Search Console monthly. Prevention is far easier than recovery.
Errors after content changes
Deleting projects, renaming services or reorganizing pages can create errors weeks later as Google recrawls. Whenever you remove or rename a page, decide where its visitors should go and set a redirect at the same time.
Mobile and HTTPS checks
Make sure every page loads securely over HTTPS and works well on phones. Mixed content warnings, insecure forms and pages that break on small screens can all affect how search engines and visitors experience your site.
Related guides
Our articles on Search Console for beginners and finding keywords in Search Console cover the rest of the tool. Multi-service firms can see how design-build firms win Google and AI search, and our articles on why clients search by project type and whether AI content ranks explain content priorities.
If you would like help resolving Search Console errors, our Google search services include technical fixes. Or request a studio review to start.
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